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Marketplace Fees Compared: Listing Cost, Platform Cut & Shipping

The three costs that decide your profit are what it costs to list, what the platform takes, and what shipping costs — and who pays it. Here are all three side by side for the seven marketplaces resellers actually use.

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Full cost comparison

eBay

Listing

Free → $0.35

Platform cut

13.6% + $0.30/$0.40

Shipping

Varies by weight

Listing cost:
Free for the first 250 listings/month, then $0.35 each
Platform cut:
13.6% final value fee on the total sale in most categories (13.25% coins and cards) + $0.30 per order ($10 or less) or $0.40 (over $10)
Shipping:
Depends on weight and service — eBay shows the label price when you buy it
Who pays shipping:
Usually the seller (free shipping is priced into the item)

Etsy

Listing

$0.20

Platform cut

6.5% + processing

Shipping

Varies by weight

Listing cost:
$0.20 per listing, renewed every 4 months or on each sale
Platform cut:
6.5% transaction fee, plus payment processing fees (see Etsy's fee page)
Shipping:
Depends on weight and service — Etsy shows the label price when you buy it
Who pays shipping:
Buyer, unless you offer free shipping

Depop

Listing

Free

Platform cut

3.3% + $0.45

Shipping

Varies by weight

Listing cost:
Free to list
Platform cut:
No US selling fee; 3.3% + $0.45 payment processing (12% extra on Boosted Listings sales)
Shipping:
Depends on weight and service — see Depop's help center
Who pays shipping:
Buyer on most domestic sales

Poshmark

Listing

Free

Platform cut

20% · $2.95 at $15 and under

Shipping

Varies by weight

Listing cost:
Free to list
Platform cut:
"20% seller fee for sales over $15 and $2.95 for sales $15 and under" (no separate processing fee)
Shipping:
Prepaid label supplied by Poshmark — check Poshmark's shipping policy for the price
Who pays shipping:
Buyer, unless you fund a shipping discount

Mercari

Listing

Free

Platform cut

10%

Shipping

Varies by weight

Listing cost:
Free to list
Platform cut:
Flat 10% selling fee on item price and buyer-paid shipping, no processing fee (buyer pays 3.6% Buyer Protection)
Shipping:
Depends on weight — Mercari shows the label price when you list
Who pays shipping:
Your choice per listing — buyer-paid protects margin

Whatnot

Listing

Free

Platform cut

Not confirmed

Shipping

Varies by weight

Listing cost:
Free to list; you need an approved seller account
Platform cut:
Not confirmed — we couldn't confirm Whatnot's US fees on an official Whatnot page as of October 2026; check Whatnot's help center
Shipping:
Check Whatnot's help center
Who pays shipping:
Check Whatnot's help center

Facebook Marketplace

Listing

Free

Platform cut

$0 local · 10% shipped

Shipping

Varies by weight

Listing cost:
Free to list
Platform cut:
$0 on local cash sales; 10% (or $0.80 minimum per order) on orders paid through Facebook
Shipping:
$0 on local pickup; shipped orders depend on weight and service
Who pays shipping:
Nobody on local pickup; buyer or seller on shipped orders

Rates are published US seller rates, last verified October 7, 2026. Shipping depends on the parcel, so enter your own in the calculator below. See methodology and sources for where each number came from.

What you actually keep: net proceeds calculator

Fee percentages only matter once shipping and processing are in the same number. Set your sale price and parcel weight below and every marketplace re-ranks instantly by lowest total selling cost — expand any row for the listing fee, platform cut, payment processing and label cost separately.

Your net proceeds by marketplace

Sorted by lowest total selling cost. Adjust the price and the shipping you pay to recalculate.

Fee rates as of October 2026 from each marketplace's official fee page (US, standard categories). Shipping is the amount you enter. Promoted listings, category exceptions, Store subscriptions and Etsy payment processing can change the real number. Whatnot isn't included because we couldn't confirm its fees on an official page.

Same $50 sale, fees only

Take one item that sells for $50 and cost you $6. Fees as of October 2026, from each marketplace's official fee page, before any shipping you pay:

  • eBay: $7.20 (13.6% + $0.40 per order, most categories; 13.6% applies to item plus shipping) → $36.80 after fees and item cost.
  • Etsy: $3.25 transaction fee + $0.20 listing fee, plus payment processing fees → under $40.55.
  • Depop (US): no selling fee; processing 3.3% + $0.45 = $2.10 on the item (more once shipping and tax are added) → about $41.90.
  • Poshmark: $10.00 (20% on sales over $15) → $34.00.
  • Mercari: $5.00 (10%, plus 10% of any buyer-paid shipping) → $39.00.
  • Facebook Marketplace: $0 on local cash sales → $44.00; $5.00 (10%) on orders paid through Facebook → $39.00.

Whatnot isn't included because we couldn't confirm its fees on an official Whatnot page. Then add the shipping you pay — enter it in the calculator above.

Shipping is the cost most sellers underestimate

On a low-price item, a shipping label can cost more than the platform's fee. Weigh and price the parcel before you list, and check who pays the label on each marketplace.

Per-platform fee calculators

Each platform gets its own page with the exact rate breakdown, a worked example and shipping detail:

Note on tools like Vendoo or List Perfectly: those are crosslisting subscriptions, not marketplaces, so they are not in this table — they add a monthly cost on top of whichever platform's fees apply. See FlipAI vs Vendoo and FlipAI vs List Perfectly.

Methodology and sources

Every number in the table above is taken from the platform's own published seller-fee or policy page for US sellers, not from third-party blogs or estimates. Shipping figures are the platform's own discounted label pricing for a 1–3 lb domestic parcel, except Poshmark, which publishes a single flat Priority rate. Percentages are standard-category rates: category exceptions, Store subscriptions, promoted-listing ad rates and seller-level discounts can all move the real number, so treat the table as the baseline and check your own category before pricing a large batch.

Last verified: October 7, 2026. Marketplaces change fees several times a year, so each source page below is re-checked on a recurring basis and this date is updated when the figures are confirmed or corrected. If you spot a stale rate, the official page linked below is always authoritative over this one. Mercari's move to a buyer-paid model is a recent example of why this matters.

Standard US final value fee band and per-order fee; free listing allowance from eBay's published store/insertion-fee table.

Verified October 7, 2026

Listing fee, transaction fee and Etsy Payments processing rate for US sellers.

Verified October 7, 2026

Depop selling fee plus Depop Payments processing rate for US sellers.

Verified October 7, 2026

Seller fee for sales of $15 and under and over $15, from Poshmark's fee policy.

Verified October 7, 2026

Flat 10% seller fee, no separate processing fee, and the 3.6% buyer-paid Buyer Protection fee.

Verified October 7, 2026

Not confirmed — no figures shown until Whatnot's official US fee page can be checked.

Verified October 7, 2026

Selling fee and minimum per shipped/checkout order; local pickup sales carry no fee.

Verified October 7, 2026

Where to sell: platform guides

Real fees, what sells and how to price on each marketplace:

Know the sold price before you pick a platform

FlipAI lets you take a photo of any item or scan its barcode to instantly see current eBay asking prices (live listings, not sales) plus an AI estimate — so you can pick the platform with the best net, not just the lowest fee. Start with what's it worth, or browse all reseller tools and the FlipAI reseller app.

Frequently Asked Questions

Which marketplace has the lowest selling fees?

As of October 2026, Depop has the lowest standard fee for US sellers: no selling fee, just 3.3% + $0.45 processing. Etsy (6.5% plus processing) and Mercari (10%) follow. Facebook Marketplace is free if the sale is local cash and pickup.

Which platform is cheapest once shipping is included?

Local Facebook Marketplace sales, because there is no Facebook fee and no label. For shipped sales it depends on the parcel's weight and who pays for the label — enter your own shipping cost in the calculator above to compare.

Does it cost money to list an item?

Only on eBay past 250 listings a month ($0.35 each) and on Etsy ($0.20 per listing, renewed every four months). Depop, Poshmark, Mercari and Facebook Marketplace are free to list.

Who pays shipping on each marketplace?

It depends on how you set up each listing. Mercari lets you choose per listing, Poshmark supplies a prepaid label, and Facebook Marketplace local sales involve no shipping at all. Check each marketplace's shipping policy for current label prices.

How do I compare net profit across platforms?

Take the same sale price, subtract each platform's cut, its listing cost and the shipping you would pay, then compare what is left. The free FlipAI profit calculator does this per platform in one screen.

Are these fees current?

They reflect published US rates as of 2026 and platforms do change them — verify on the marketplace's own fee page before pricing a large batch. Each platform's dedicated fee-calculator page here explains its structure in detail.

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